*Note- The views in this article to do reflect the views of all of Suburban Detail Press Sports staff. Now become educated.
New York, NY Every urban and suburban household that yields teenage children has probably come across the phenomenon of the lust of material items. From cell phones to clothing to the latest technical gadgets, most parents have been approached or either bamboozled into purchasing these high-priced ticket items for our children. The high-priced ticket item for mostly boys, more specifically African-American boys has been the never-ending sneaker craze. Nike has continued its dominant marketing strategy to target such demographics videos, mainstream media and billboards plastered everywhere you look.
In recent years Nike has been accused of using cheap labor to produce their shoes. Nike claims that they are merely helping countries that are development and giving them means of work. One of the countries that Nike continues to use labor at is Pakistan. Pakistan has a per-capita income of $1,900 per year; meaning that a typical person survives barely on $5 per day. The reason why Nike has been able to get away with the bad press is because they sub contract their manufacturing work to countries who use this type of labor.
This was a random thought that came to my brain today that I wanted to post. We post stories about athletes making millions of dollars that we spend our hard-earned money for. Our children also try to moniker their lives after these famous athletes by dressing like them, playing like them and wearing the same footwear they wear. I was a teenager before and I get it, but when you look behind the scenes and realize that these companies are not giving the average middle class home a break on the prices of their products, it starts to make you curious as to why.
Marketing is a finite way of reaching into the consumers pockets. They want you to believe that their product is far superior to their competitors, but are they. They want you to believe that their products are created with the best of material and are of highest quality, but is that necessarily true. These companies use the same warehouses to create their products, so the difference is only in the design.
Honestly, this is not a knock on Nike sneakers. I personally love Nike. But when you really look at the big picture and consider the amount of money we pay for a sneaker, it makes you wonder. Nike is said to make a 150% average profit on the sneakers they sell. As a working middle class American, I find that quite disturbing being that they have our kids going crazy for the latest sneaker fad that usually last only a couple of weeks. I by no means are telling you not to wear Nike, I am just asking you to become more curious. Watch the video below and look at one man’s story and get educated:
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